Review
Open access
2026
The Fintech Cascade: Conceptualising App-Driven Herd Behaviour in the Indian Stock Market through Nudge Theory
The rapid proliferation of mobile trading and investment applications has transformed the way Indian retail investors access equity markets. Discount broking platforms, gamified user interfaces, and algorithm-driven notification systems have lowered participation costs while reshaping the psychological environment in w...
Amit Mishra, Surya Kant, P. Vishen et al.
· International journal of res... · 0 citations