Skip to content

Author

Pagon Gatchalee

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Conference Sep 2026

Consumer AI skepticism in marketing: an integrative review and conceptual framework

Despite growing adoption of artificial intelligence in marketing, consumers frequently resist or avoid AI-driven interactions, a phenomenon that remains theoretically fragmented across disciplines. This paper presents an integrative review of 43 peer-reviewed studies published between 2023 and 2025, employing thematic...

Pagon Gatchalee · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.