The Role Of Customer Satisfaction In Mediating The Influence Of Service Quality And Product Quality On Customer Loyalty (Study On Indihome Users In Denpasar City)
This study examines the mediating role of customer satisfaction in the relationships between service quality, product quality, and customer loyalty among IndiHome users in Denpasar City. A survey of 100 eligible customers was analyzed using partial least squares structural equation modeling (PLS-SEM). Service quality a...