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Author

Pankaj Kumar

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2026

Building a Sustainable Business Model: Incentives and Benefits for Adopting Green Entrepreneurship Practices

ABSTRACT This study examines sustainable business models (SBMs) as a strategic response to environmental pressure, changing consumer preferences and tightening regulation, and asks what incentives and benefits are associated with adopting green entrepreneurship practices. It uses a descriptive, document-based design. C...

Pankaj Kumar · 1 citation

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