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Open access 2017

Impact of Customer Relationship Management in Retailing Sector -With Special Reference to Big Bazaar-An Empirical Evidence.

In today’s first-paced competitive business environment it’s more important than ever to create and maintain long-losing business relationships. Today, Customer Relationship Management (CRM) manages business process spanning sales, support, and marketing creating effective customer interactions. Given the purpose of CR...

Z. Ur-Rehman, P.Anupama, N. Krishnaveni · 0 citations

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