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Pariya Azad

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Open access Sep 2026

Language, Advertising, and Rhetorical Situation: A Study of Bilingual Advertisements in Iranian In-Flight Magazine

This study investigates the rhetorical functions of language choice in bilingual advertising in Iranian in-flight magazines, focusing on how the use of Persian, English, bilingualism, and differences between linguistic versions contribute to the construction of audiences, products, and consumer identities. The present...

Pariya Azad · 0 citations

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