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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Parth Salunke

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Review Jul 2026

Consumer well-being in marketing: a hybrid review and future research opportunities

Given the growing influence of marketing and marketplace interactions on consumers' quality of life, satisfaction and happiness, this study synthesizes the intellectual structure of consumer well-being (CWB) research to advance scholarship through an integrative review. The study adopts a hybrid review appro...

Parth Salunke, Varsha Jain, K. Mehta · 0 citations

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