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Patcharaporn Kongnun

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Review Open access Sep 2026

The influence of customer relationship management and customer experience on customer loyalty in online fashion businesses in Thailand

The rapid growth of e-commerce has intensified competition among online fashion businesses in Thailand, making customer retention and loyalty increasingly important. Customers can easily compare products, prices, promotions, and services across online sellers, creating a need for effective customer relationship managem...

Patcharaporn Kongnun, Natsapan Paopan · 0 citations

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