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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Patricia Matienga

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Review Open access Aug 2026

The Impact of Social Media Influencers as Brand Ambassadors on Customer Retention: A Case of Econet Wireless Zimbabwe

This work examines the determinants of the success of social media influencer (SMI) brand ambassadors‘ persuasive power on customer retention due to the fastest growing social network and the evolving of the influence marketing as a marketing strategy in the business world. It analyses the impact of social media influe...

Patricia Matienga, Gift Manhimanzi, Edson Chagwedera · 0 citations

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