Pavani Mudem

AI ELECTRICAL CIVIL AND

Consumer Perception Towards Sustainable and Eco Friendly Brands

Consumer awareness regarding environmental protection and sustainable consumption has increased significantly over the past decade, leading businesses to adopt sustainable and ecofriendly practices as a key component of their marketing and branding strategies. Eco-friendly brands emphasize environmentally responsible p...

AI ELECTRICAL CIVIL AND MECHANICAL ENGINEERING

The Role of Social Media Advertising in Building Brand Loyalty

The rapid growth of digital technologies, internet accessibility, and smartphone usage has transformed the marketing landscape, making social media one of the most powerful communication channels for businesses worldwide. Social media advertising has become an essential component of digital marketing strategies, enabli...

DATA SCIENCE AND IOT MANAGEMENT SYSTEM

Impact of Generative AI Tools on Employee Productivity,Job Satisfaction, and Workforce Engagement: A Study of Knowledge-Based Organizations

Generative Artificial Intelligence (GenAI) is rapidly transforming knowledge-based organizations by enhancing operational efficiency, automating repetitive tasks, supporting decision-making, and fostering innovation in the workplace. This study examines the impact of Generative AI tools on employee productivity, job sa...

ESG Performance and Cost of Capital an Empirical Study of Listed Indian Companies

This study, titled "ESG Performance and Cost of Capital: An Empirical Study of Listed Indian Companies," evaluates environmental, social, and governance (ESG) pillar weightings, Weighted Average Cost of Capital (WACC) compression, green bond market expansion, cost of debt reduction, and financial feasibility of enterpr...

AI Electronics

AI ELECTRICAL CIVIL AND MECHANICAL ENGINEERING

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

The impact of Artificial Intelligence on personalized marketing campaigns at Flipkart is examined by analyzing customer perceptions, purchase behaviour, product recommendation effectiveness, customer engagement, satisfaction, and retention, and how AI technologies influence consumer decision-making, increase conversion...

Cyber Security Awareness and Employee Compliance Behavior

The findings indicate that higher cybersecurity awareness significantly improves employee compliance with organizational security policies, reduces risky online behavior, enhances phishing detection capabilities, and minimizes the likelihood of cyber incidents.

Algorithmic Trading and its Effect on Market Efficiency

It is concluded that investing in algorithmic trading platforms is highly viable, enhancing price discovery, market liquidity, and trading cost efficiency, far exceeding the 10% discount hurdle rate.