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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Pawan Budhwar

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Jul 2026

Ethically Designing Customer and Employee Experiences in the Age of AI and Knowledge Automation

This study examines how organizations design and implement ethical AI systems to enhance customer and employee experience (CX and EX) while navigating concerns around transparency, autonomy, and trust. Drawing on stakeholder theory and socio-technical systems theory, we conducted qualitative multi-case study across fou...

S. Nayak, Ashish Malik, Pawan Budhwar · 0 citations

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