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Author

Pawan Ganesh Nayak

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Open access Aug 2026

A STUDY ON DIGITAL MARKETING STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR AND BRAND AWARENESS IN THE DIGITAL ERA

The rapid proliferation of digital technologies has fundamentally transformed the marketing landscape, compelling organizations to adopt sophisticated digital marketing strategies to engage consumers and build enduring brand equity. This study investigates the impact of digital marketing strategies—specifically social...

Mankeshva Saini, M.Sasikumar, Ritu Saxena et al. · 0 citations

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