Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Pedro Magalhães

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Aug 2026

Antecedents and consequences of green brand equity in higher education

This paper explores the antecedents and behavioural consequences of Green Brand Equity (GBE) in higher education, using the University of Aveiro as a case study. While GBE has been extensively studied in commercial contexts, its application to academic institutions remains limited. Based on a survey of 351 valid respon...

Irina Saur-Amaral, Pedro Magalhães · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.