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Per Kristensson

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Open access Jul 2026

Customer-perceived supplier innovativeness in B2B services: evaluative cues across ecosystem interactions

In business-to-business (B2B) contexts, innovativeness is often conceptualized as a firm-internal capability reflected in research and development investment, technological advancement and process improvements. This study examines how business customers evaluate supplier innovativeness in B2B service ecosystems and...

Javaneh Mehran, Per Kristensson, Poja Shams · 0 citations

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