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Phuong Thi Lan Dang

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Review Open access Sep 2026

From green marketing strategy to green purchase behavior in retail contexts

Consumer behavior drives retail and helps shift to a low-carbon economy. This study examines research trends on green consumption and sustainable behavior in retail contexts. A bibliometric study of 606 documents published between 2003 and 2025 that were retrieved from Scopus and the Web of Science (WoS). The results i...

Ninh Van Nguyen, Huyền Thị Thanh Phan, Phuong Thi Lan Dang et al. · 0 citations

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