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Pınar Özkan

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Open access Sep 2026

DIGITAL HEALTH MARKETING LITERATURE: A BIBLIOMETRIC AND CONTENT ANALYSIS

This study aims to examine academic publications in the field of digital health marketing through bibliometric and content analysis, in order to identify current trends, research gaps, and future directions. The analyses revealed that topics such as e-health, mobile health applications, and telemedicine are prominent i...

Pınar Özkan, İpek Deveci Kocakoç · 0 citations

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