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Pitriyani Pitriyani

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Open access Sep 2026

Pengaruh Labelisasi Halal, Kualitas Produk, dan Minat Beli terhadap Keputusan Pembelian Produk Wardah

This study aims to examine the influence of halal labeling, product quality, and purchase intention on purchasing decisions of Wardah cosmetic products among students of the Faculty of Economics and Business, Management Study Program, Universitas Labuhanbatu. The research employed a quantitative approach with data coll...

Annisa Annisa, Pitriyani Pitriyani, Nova Jayanti Harahap · 0 citations
Open access Sep 2026

Pengaruh Store Atmosphere, Persepsi Harga, Word of Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Konsumen Coffee Shop Kazoku Desa Sei Rakyat Labuhanbatu

The increasingly intense commercial competition among coffee shops necessitates an understanding of the factors that influence customers’ purchasing decisions. This study aims to analyze the effects of store atmosphere, price perception, word-of-mouth (WOM) communication, and lifestyle on customers’ purchase intentions...

Ridha Annisya, Pitriyani Pitriyani, Siti Lam'ah Nasution · 0 citations

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