JOURNAL OF COMMUNICATION, LANGUAGE AND CULTURE
Abdul Rahman, Ponco Budi Sulistyo, A. A. Azmawati et al.
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Open access
Jul 2026
Social Media Sentiment Analysis of Intangible Assets in SME Success: The Role of Connection, Ethical Principles, and Partnerships
Small and Medium Enterprises (SMEs) have been the subject of various practitioner and academic research to better understand the underlying reasons for success and failure. In the Malaysian context, focusing on non-financial factors, three key themes emerge that are associated with SME success: connections, ethical pri...
Kyra Law Ley Sy, J. Turner, Ponco Budi Sulistyo et al.
· Journal of Communication, La... · 0 citations