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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Priyanka

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Review Jul 2026

Virtual Influencer and User Engagement: A Systematic Review and Future Research Agenda

Social media has emerged as a prominent tool for marketers offering direct access to billions of consumers. Its ability to build networks and share content propagates influencer marketing, where brands partner with trusted online personalities (influencers) to promote products or services. Currently, when marketers n...

Priyanka, A. Kashyap, Satyabhusan Dash · 0 citations

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