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Purshotam

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#software testing Review Open access Sep 2026

Examining the impact of online customer review attributes on purchase intention: an integrated EFA and PLS-SEM analysis

The findings confirm that both information-based factors (reliability) and brand-based factors together influence the customers’ purchase intentions, and the roles of reliability and reputation are relatively more important in influencing the purchase behaviour.

M. Narwal, Purshotam, Himanshi · 0 citations

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