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Putri Arizka

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Open access Aug 2026

The Influence of Electronic Word-of-Mouth Credibility on Purchase Decisions via Customer Trust among Shopee Users in Padang City

The growth of online marketplaces has led consumers to rely on information from other users when considering online purchases. Electronic Word of Mouth (e-WOM) serves as a crucial source of information, yet its impact depends on the extent to which the information is perceived as credible and capable of fostering consu...

Putri Arizka, Dwi Kiki Enjela · 0 citations

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