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Qi-Hao Lin

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Conference Open access 2026

Influence Analysis of High-Follower Social Media Influencers

As social media continues to reshape consumer behavior, gauging the true reach of digital influencers has emerged as a pressing concern for scholars and industry professionals alike. Drawing upon data harvested from TikTok and Instagram in September 2022, this investigation probes the often-assumed link between audienc...

Qi-Hao Lin · 0 citations

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