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Quach Thuy Duong

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Review Open access Aug 2026

INNOVATIONS IN THE BUSINESS MODELS OF LOCAL FASHION BRANDS AMIDST THE RISE OF DIGITAL TECHNOLOGY

Based on a review of previous studies, this paper establishes a theoretical framework for the fashion business model that integrates technology and applies a qualitative research method through case analysis and secondary data. This study aims to analyze how digital technology influences business model innovation among...

Quach Thi Thuy Duong · 0 citations

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