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Open access
Oct 2026
Green strategic orientations and enterprise performance in SMEs: The mediating role of green innovation
This study examines how green strategic orientations contribute to enterprise performance (EP) in small and medium-sized enterprises (SMEs) under increasing environmental and market pressures. Drawing on the natural resource-based view (NRBV) and recent evidence on green innovation (GI) and sustainable performance in S...
Qun-Ying Huang, Chonlavit Sutunyarak
· Corporate & Business Strateg... · 0 citations