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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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R. Cerchione

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Conference Open access Aug 2026

Optimization Tool or Radical Transformation? The Ambivalent Role of Generative AI in Organizational Innovation

The study identifies a hybrid domain, labelled knowledge reconfiguration, where GenAI drives transformation from within existing knowledge structures by reshaping roles, decision-making processes, and cognitive practices and introduces knowledge reconfiguration as a distinct mode of innovation, where radical change eme...

G. Liccardo, R. Cerchione · 0 citations

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