Beyond the Plate: Perceived Coolness in Gastronomy Tourism and Its Impact on Memorable Experiences and Digital Storytelling
This study investigates the impact of perceived coolness on Memorable Tourism Experience (MTE) and selfie posting behavior among gastronomy tourists, with MTE serving as the mediating variable. Based on S–O–R theory, data were collected from domestic tourists at the Malang Raya culinary destination through a purposiv...