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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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R. Hamid

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Review Open access Aug 2026

The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

This study aims to analyze the influence of Artificial Intelligence, virtual influencers, and chat bots on Generation Z customer experience on social media platforms. The research approach used is quantitative with a survey method. Data were collected through online questionnaires distributed to 130 Generation Z respon...

Aiska Vairana, R. Hamid, I. K. Patra · 0 citations

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