PERGESERAN STRATEGI CITRA: DARI NASIONALISME MILITERISTIK KE VISUALISASI HUMANIS DALAM KOMUNIKASI POLITIK PRABOWO SUBIANTO (2014–2024)
This study analyzes the shift in Prabowo Subianto's political image strategy across three Indonesian presidential election cycles (2014, 2019, and 2024) using a framework of visual rhetoric and political communication. The study focuses on how Prabowo Subianto's media team carried out a rhetorical repositioning from an...