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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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R. Jain

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Aug 2026

The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management

Abstract The convergence of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) within connected devices is reshaping brand promotions, yet existing theoretical frameworks examine these three technologies in isolation. This study introduces the Convergent Immersive Consumer Experience (CICE) f...

R. Jain · 2 citations

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