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R. Jayaseelan

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Review Open access Sep 2026

Acceptance and Engagement with Short-Form Political Videos among Young Social Media Users in Tamil Nadu: An Extended Technology Acceptance Model

The rapid expansion of short-form video platforms has fundamentally altered the ways in which young people encounter, interpret and respond to political information. This study applies an extended version of the Technology Acceptance Model to investigate the factors that shape acceptance of and engagement with short-fo...

K. Muralidharan, R. Jayaseelan, S. Kadeswaran · 0 citations

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