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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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R. K. Gupta

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Open access Aug 2026

Reverse Communication Cascades and Reputational Adjacency: How Platform-Mediated Business Communication Inverts CEO Sensegiving in Technology Disruption Lessons from DeepSeek R1 Release

This study examines how platform-mediated environments reshape the temporal structure of business communication cascades and alter CEO sensegiving authority during technology disruption events. Analysing the DeepSeek R1 episode of January to February 2025, we apply process tracing and directed content analys...

R. K. Gupta, V. Vohra, Neerja Pande · 0 citations

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