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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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R. Mijan

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Review Open access Sep 2026

Mapping a Decade of AI-Generated Content in Digital Marketing: A Bibliometric Analysis (2016-2025)

Artificial-intelligence-generated content (AIGC), the autonomous production of text, images, audio and video by generative models, has rapidly become a central concern for digital-marketing scholarship and practice. This study maps the intellectual structure and evolution of research at the AIGC–digital-marketing inter...

Kai Quan, A. Kasim, R. Mijan · 0 citations

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