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R. Ochieng

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Open access Sep 2026

Contribution of Frequency and Types of Lexical Choices to the Expression of Evaluative Language in Mission Statements: Evidence from Selected Public and Private Corporations in Kenya

Despite growing scholarly interest in corporate discourse, limited research has examined how lexical patterns contribute to the construction of evaluative language in mission statements within the Kenyan context. This study examined how lexical frequencies contribute to evaluative language in mission statements of the...

Elijah Musani, R. Ochieng, Joseph Maina · 0 citations

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