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R. Putri

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Review Open access Aug 2026

Sentiment Analysis of Skincare Product Reviews: A Comparison of Naïve Bayes and Support Vector Machine Algorithms

The rapid growth of the skincare industry has generated a massive volume of consumer reviews on e-commerce platforms, making manual sentiment analysis increasingly impractical. This study compares the performance of Multinomial Naïve Bayes and Support Vector Machine (SVM) for sentiment classification of skincare produc...

R. Putri, Reykha Putri Randika, Febi Dwi Sasmita et al. · 0 citations

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