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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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R. Rohmat

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Open access Aug 2026

Developing an Adaptive Total Product Concept-Based Educational Marketing Model for Islamic Elementary Schools in Indonesia

Educational marketing has become an increasingly important strategic function for educational institutions operating in competitive environments. However, existing studies predominantly focus on promotional strategies, institutional branding, or service quality, while limited attention has been given to developing comp...

Maghfirotun Chasanah, R. Rohmat, Siswadi Siswadi et al. · 0 citations

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