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R. Sukanya

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Open access Sep 2026

The Role of Gender in Shaping CRM Perception: Evidence from Insurance Sector

Customer Relationship Management (CRM) is central to service delivery in private health insurance, yet employee perceptions of CRM practices may vary by gender. This study examined gender-based differences in CRM perceptions among employees of standalone private health insurance companies in Karnataka, India, while als...

R. Sukanya · 0 citations

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