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R. Sumanth

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Open access Oct 2026

A Study On The Influence Of Digital Marketing Tools On Consumer Engagement And Purchase Behaviour

Digital marketing has become an important way for businesses to reach customers, build relationships with them, and influence their purchasing decisions. This study aims to understand how four major digital marketing tools—social media marketing, email and SMS marketing, search advertising and search engine optimizatio...

R. Sumanth, K. Rao · 0 citations

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