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Raffy Majid Santoso

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Conference Open access Aug 2026

EFFECT OF INFLUENCER CREDIBILITY, LIVE STREAMING INTERACTIVITY, AND TRUST ON GENERATION Z'S IMPULSE BUYING BEHAVIOR FOR FASHION PRODUCTS ON TIKTOK SHOP

This study aims to analyze the influence of influencer credibility, live streaming interactivity, and consumer trust on impulse buying decisions for fashion products on the TikTok Shop platform. The research adopts a quantitative approach with an explanatory research design. Data were collected through an online questi...

Raffy Majid Santoso, M. Jannah, Hildiana Ariftianti · 0 citations

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