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Author

Rahmat Kofoworola Sanusi

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2 papers indexed here

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Review Open access Oct 2026

The Privacy-Personalization Paradox in AI-Driven Customer Experience Analytics: A Trust-Centred Integrative Review and Responsible Personalization Framework

Artificial intelligence increasingly supports personalised customer experiences through predictive analytics, recommender systems, behavioural profiling and conversational interfaces. However, the data collection and inference required for personalisation can also heighten perceptions of surveillance, vulnerability and...

Rahmat Kofoworola Sanusi, Abimbola Serifat Oreoluwa, Temiloluwa Paul Adetola · 0 citations
Review Open access Oct 2026

Predictive Sentiment Analysis and Proactive Service Intelligence: Implications for Long-Term Customer Loyalty and Retention-A Scoping Review

Background: Predictive sentiment analysis and proactive service intelligence are increasingly used to identify deteriorating customer relationships and support targeted service responses, yet evidence is distributed across marketing, customer relationship management, service research and business analytics. Objective:...

Rahmat Kofoworola Sanusi, Temiloluwa Paul Adetola, Abimbola Serifat Oreoluwa et al. · 0 citations

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