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Raiyan Haider

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Open access Sep 2026

Managing Viral Misinformation and Digital Brand Crises: Leadership, Apology, Speed, and Trust Recovery

Viral misinformation and digital brand crises can rapidly undermine shared situational awareness, reputational judgments, and consumer trust. This paper examines how leadership communication, response speed, and apology strategies jointly shape organizational efforts to contain misinformation and recover brand relation...

Raiyan Haider, Tosendra Dwivedi, S. Nandy et al. · 0 citations

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