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Ralitsa Yaneva

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Conference Open access 2025

The New Change in Consumers’ Behavior: Empathy Marketing

Empathy is a conscious feeling of connectedness, compassion, and dedication to someone or something. The concept of empathy can also be related to business initiatives. Creating campaigns that evoke feelings in customers helps create a favorable experience and also improves the image and profitability of companies. Obj...

Ralitsa Yaneva · 0 citations

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