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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Ram Sewak Singh Tomar

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Review Open access Sep 2026

The Anthropomorphism Paradox in AI Chatbots: A Review of Consumer Trust and Brand Relationship Outcomes

: Anthropomorphic chatbot design is reshaping how businesses engage consumers by bringing perceived humanity to digital service encounters. This review synthesizes recent theoretical and empirical work on how anthropomorphic characteristics in chatbots shape consumer trust and brand relationship quality (BRQ). Drawing...

Ram Sewak Singh Tomar, Abhijeet Singh · 0 citations

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