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Ramazan KAYHAN

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#artificial intelligence Open access Oct 2026

Artificial Intelligence Agents and Consumer Behavior: A Bibliometric Analysis of an Emerging Research Field

Recent dynamic advances in AI technologies have brought about profound transformations in the marketing paradigm and in consumer behavior and interactions. At the heart of this transformation, the relationship between AI agents and consumer behavior stands out as a timely area calling for in-depth investigation in the...

Ramazan KAYHAN, Busra BILGISEVEN, Nilay SAYAN · 0 citations

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