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Author

Ranga Nagendra Babu

3 papers indexed here

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Review Open access 2026

IMPACT OF BEHAVIOURAL BIASES ON INVESTMENT DECISION-MAKING IN THE INDIAN CAPITAL MARKET

Behavioural biases play a significant role in shaping investment decisions within the Indian capital market, influencing investor behaviour and affecting overall market dynamics. This paper explores the impact of these biases on investment decision-making, specifically within the Indian context. Through an extensive re...

Kaja Dharani, Kota Murali, S. Shareef et al. · 0 citations
Open access 2026

REVOLUTIONIZING TALENT ACQUISITION: THE ROLE OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT STRATEGIES

A number of different industries are undergoing transformations as a result of the fast breakthroughs in artificial intelligence (AI), as well as talent acquisition is not an exception. Artificial intelligence technologies, together with as machine learning, usual language processing, along with predictive analytics, h...

S. Gowtham, Velaga Deepika, Kandula Nagalaxmi et al. · 0 citations
Review Open access 2026

CONSUMER DECISION MAKING -INFLUENCE OF AI-GENERATED ADVERTISEMENTS

As a result of the fast development of artificial intelligence (AI), digital marketing has been revolutionized, and advertising that are created by AI have become an essential component in the process of influencing consumer purchases. The purpose of this research is to investigate the impact that ads powered by artifi...

Srenivasarao K, Cheepu Pavani, V. Nagaiah et al. · 0 citations

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