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Rara Gusnita Putri

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Aug 2026

Creative Economy and Nation Branding: Strengthening Indonesia's Competitive Advantage in ASEAN

This study examines the role of the creative economy as a nation branding instrument for increasing the competitive advantage of Indonesia within the ASEAN countries. With regard to methodology, a qualitative descriptive research design was chosen based on library research, during which data were selectively collected...

Rara Gusnita Putri · 0 citations

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