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Author

Ratih Amelia

2 papers indexed here

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Open access Oct 2026

Does Price Promotion Drive Repurchase Intention? A Study of Live Shopping E-Commerce

This study aims to analyze the effect of price promotion on repurchase intention in the context of live shopping e-commerce through the mediating role of perceived value, and to examine the role of post-purchase regret as a moderating variable in this relationship. Employing a quantitative approach, data were collected...

Khusnul Khotimah, Muhammad Fajar Wahyudi Rahman, Ratih Amelia et al. · 0 citations
Open access Aug 2026

Improving Product Catalog Website Usability Through User-Centered Design and Multimethod Evaluation

Product catalog websites must enable users to locate, understand, and act on product information efficiently; however, the existing website examined in this study exhibited unclear navigation, poorly organized product categories, inconsistent information presentation, and limited access to ordering channels. This study...

Dwi Sukma Ayu, Achmad Fitro, Ratih Amelia · 0 citations

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