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Author

Ratih Hurriyati

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Conference Open access Aug 2026

EXAMINING PATHWAYS TO CUSTOMER LOYALTY IN BEAUTY CLINICS: A STRUCTURAL EQUATION MODELING APPROACH WITH SATISFACTION AS A MEDIATOR AND INTIMACY AS A MODERATOR

Customer loyalty is a critical determinant of long-term competitiveness in beauty clinics and aesthetic healthcare services. Despite a growing body of research, the structural pathways through which service quality and customer experience influence customer loyalty remain theoretically fragmented. The psychological mec...

Kamiluddin, Vanessa Gaffar, Ratih Hurriyati et al. · 0 citations

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