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Author

Ratnawati Tahir

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Review Open access Oct 2026

Sustainable Physical Resources and SME Marketing Performance: The Mediating Roles of Value Co-Creation and Pareto Sales Network in the Silk Industry

This study aims to develop a marketing performance model for natural silk weaving Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi by examining the effects of product orientation, sustainable physical resources, and entrepreneurial orientation on marketing performance, with value co-creation and Pareto sa...

Marliah Rianti, Akhmad, Sri Mardiyati et al. · 0 citations

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