Conference
Open access
Oct 2026
Transforming Strategy into Performance: Digital Capabilities and SME Success in the Digital Economy
Digitalization has expanded market opportunities for small and medium-sized enterprises (SMEs), yet technology adoption alone does not guarantee superior performance. This study examines how business strategy orientation and digital transformation capability shape digital marketing capabilities and SME performance, whi...
H. Sutanto, H. Oetomo, Dyah Sugandini et al.
· RSF Conference Series Busine... · 0 citations