Pengaruh Brand Awareness, Content Marketing, dan E-Wom Terhadap Keputusan Pembelian Oh My Glam Beauty di Instagram
The rapid growth of social media has transformed Instagram into a strategic marketing platform, intensifying competition among local cosmetic brands, including Oh My Glam (OMG) Beauty. This study aims to analyze the influence of brand awareness, content marketing, and electronic word of mouth (e-WOM) on consumers' pur...